How BetterContact Went From Inconsistent Outreach To 37 Meetings In 2 Weeks
BetterContact is a real-time data enrichment platform used by sales teams, call centers, and outbound organizations. Their waterfall enrichment system connects 20+ data providers, validating emails and phone numbers at scale with industry-leading accuracy. BetterContact processes more than 150,000 enrichments daily for over 1,000 global companies.
BetterContact had cracked data enrichment. Their waterfall technology processes 150,000+ enrichments daily for 1,000+ companies.
The product was solid. Growth was consistent. But every deal required Roman (Co-Founder, former Amazon BD & BlackRock analyst).
The math was brutal:
- Roman's time = finite
- Deals closed = capped by his calendar
- Growth = limited by bandwidth
BetterContact wanted to scale from steady to hyper-growth. They needed systematic outbound. But they'd never built a repeatable process.
Roman needed proof. Not in six months. In days.
1. ICP Precision
Original ICP too broad: "B2B companies doing outbound"
We made it surgical:
- Call centers (high-volume phone needs)
- Outbound-first SaaS companies
- Companies hiring SDRs (active pain)
- Indirect distribution channels
Scored BetterContact's entire TAM:
- Mapped every relevant call center internationally
- Identified 3,000 highest-fit accounts
- Prioritized by revenue, hiring, tech stack
2. Message Framework Built On Pain
Not: "We're a data enrichment platform"
Instead: "When your team pulls phone numbers for outreach, what percentage are valid when you dial?"
[Let them answer]
"Most teams see 40-60% invalid. That's because single-provider data is broken. We're seeing call centers solve this by running waterfall enrichment—checking 20+ providers instead of one. Cuts bad data by 80%."
3. Trained Specialist Placement
AFFLUENT placed a specialist who:
- Researches each prospect for 10-15 minutes
- Identifies their current data provider and pain
- Writes 30 personalized messages daily
- Pre-qualifies before booking meetings
4. Practice & Launch
We had the specialist call Roman first—pretended he was a prospect. Ran full pitch live. Tested tonality, objections, pacing.
After practice call, Roman knew it would work.
The Blitz:
- Day 1: 4 meetings booked
- Day 2: 5 meetings booked
- Day 3: 3 meetings booked
- Total: 12 meetings in 72 hours, 11 showed up (91%)
5. Quality Control
Pre-qualified every prospect before booking:
- Set clear expectations
- Addressed pain point directly
- Result: Zero time wasted on unqualified demos
Immediate Impact (First 2 Weeks)
- 37 qualified meetings booked
- 15% reply rate with personalized messaging
- 91% show-up rate (11 of 12 first meetings)
- 100% ICP-fit leads
Long-Term Transformation (90 Days)
- Predictable revenue engine built
- Founder time unlocked
- Repeatable playbook documented
- Systematic outreach running daily
Before:
- Revenue capped by Roman's time
- No repeatable outreach process
- Inconsistent pipeline
- Founder-dependent
After:
- Specialist sends 30 researched messages daily
- Predictable meeting flow
- Repeatable system
- Scalable beyond founder
BetterContact went from "we've never done systematic outreach" to "we have a repeatable engine" in 3 months. The proof came in 3 days.
