BetterContact is a fast-growing SaaS team based in Barcelona, focused on building next-gen contact intelligence. But like many high-velocity startups, they struggled to consistently reach untouched leads, facing low reply rates, noisy channels, and unpredictable deal flow. Scaling outbound without adding internal headcount was the goal—so they turned to Affluent’s intent-based engine for a smarter way forward.
Instead of static lead lists, they now rely on live buying signals, mobile-verified contacts, and hyper-personalized outreach. From day one, the process delivered. Replies came in, calendars filled up, and cold calls turned warm. With zero internal ops lift, their SDRs gained focus, clarity, and time to actually sell.
This wasn’t just more leads—it was the right leads. The system matched their ICP perfectly and worked around the clock to surface high-intent buyers. With Affluent, they didn’t just add activity—they added momentum. Their calendar stayed full, their pipeline stayed clean, and their team stayed lean.
Why BetterContact’s outbound was underperforming – before Affluent
Even with 20+ data providers and cutting-edge enrichment workflows, BetterContact faced one core problem: they couldn’t activate their own best leads.
They had world-class infrastructure to find mobile numbers and valid emails – but no consistent system to actually turn enriched contacts into booked sales calls.
Pain points before Affluent:
Mobile numbers weren’t getting dialed – No structured calling workflow, no team, no time.
Data quality was there – but unused – Enriched contacts sat untouched in the CRM.
Sales pipeline stalled – Most leads didn’t convert into real conversations.
Internal SDRs lacked volume – They couldn’t handle 1,000+ contacts/day.
Too much effort per booked call – Manual steps, follow-ups, call attempts.
“We were sitting on top of great data—but getting through to the right people still wasn’t happening. Affluent built the missing link.”
“We were sitting on top of great data—but getting through to the right people still wasn’t happening. Affluent built the missing link.”
Steps to streamline team collaboration
A well-integrated SaaS tool can be the difference between an efficient, well-connected team and one that constantly struggles with miscommunication. But implementing the right technology is only part of the solution. Teams also need clear processes, strong adoption, and a mindset shift toward better collaboration. Simply introducing a new tool won’t fix inefficiencies if the underlying problems remain unaddressed.
To truly simplify collaboration, teams must take a structured approach to evaluating their needs, selecting the right software, and ensuring adoption. The goal isn’t just to add another platform to the mix—it’s to create a system that removes friction, reduces wasted time, and enhances the way people work together. Here’s how to get started:
- Assess your team’s current challenges – Identify bottlenecks and areas where communication breaks down.
- Choose a centralized platform – Find a SaaS tool that brings messaging, file sharing, and task management into one place.
- Ensure smooth integrations – Connect your new tool with the apps and services your team already relies on.
- Automate where possible – Reduce manual tasks by leveraging automation for updates, reminders, and approvals.
When the right SaaS tools are in place, collaboration becomes effortless. Instead of chasing updates, switching between apps, or dealing with missed messages, teams can stay focused on what really matters—doing great work together.
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